In my time there, their distribution circle shrunk significantly, and a large number of comments boiled down to, “I used to be able to find your beer here, but I can’t anymore! Is it coming back?”
It was difficult to convey these requests up to the people who needed to hear them, so instead, I asked the team to add a form to the website so that folks could request Widmer in their city, giving us trackable data, rather than a shuffle of comments.
Hopefully, this data will guide them as they expand their distribution again.
Widmer Brothers Brewing was one of the first craft breweries to open in Oregon, and they’ve been a mainstay in the now-booming beer industry since. I came on board in 2021 as their social media manager. It’s been wonderful to work with their team; strategizing, creating content, organizing photo shoots, interacting with their audience online, and creating various digital assets to help with marketing.
Roles & Responsibilties
Jan 2021 - Present
Graphic Design
Social Media Graphics
GIPHYs
Digital Ads
Social Media
Content Strategy
Content Creation
Photo Shoot Direction & Coordination
Digital Marketing
Coordination with PR and other marketing teams
Influencer outreach and relationship management
